No business person will become successful without hard work, better engagement and business promotion. As far as businesses are concerned, online marketing is among the best tools you can use today. But, do you know that your online business can also benefit from offline marketing?
It is not a secret that the online world is now filled to the brim with all forms and sorts of marketing messages. It is more difficult than ever to stand out and get noticed, and things only get harder each day. Ironically, some older methods are proven to be more effective.
If you are vying for some attention online, considering doing the following old-school but effective methods:
Send Lumpy Mail
Making your mail piece lumpy is one secret to stand out from the rest. For this particular purpose, you can come up with something cost effective and usual. You can include things such as seed packets, a pebble, a thumb drive containing your promotional materials, worry stones, poker chips, aspiring, a sand timer, paper wallet and more. Just make sure that the items you include are related to the message you want to convey.
How many times did your email get deleted or ignored? Does your social media message carry an even lesser weight? Good thing that a real life and physical piece of mail which finds its way to your audience’s mailbox is something they will surely notice. In fact, postcards are cheaper to mail compared to letters. Here, you first have to decide on the main goal of the postcard. After setting the goal, use testing to know the suitable slant for your offer. As postcards have smaller space, every image and word should pull its own weight. You can choose to send them through a postcard mailing service or you can do it on your own.
The secret here is to make your advertisement look like an article in the newspaper or magazine you are advertising in. It will help if you know how they format their articles, the number of columns and font they use and how they place pictures. Your ads should be written as an advertorial and not just another regular ad. Make sure you use a great captivating headline and use plenty of sub-headlines to keep your readers on the page. A strong call to action is also needed for an irresistible offer. Make your offer so good that people will find it hard to resist.
Get a Column in Local Newspapers
It is a great technique for all local business consultants. For those living in small to medium sized cities, your local newspaper will be more than happy if you will volunteer your services to write them a column every week on a topic which interests their readers.
This is a very common practice but is no longer used these days. It is about time to stand out from other marketers and be a beacon on the hill by sending real birthday cards to your best customers through mail. You can collect their birthday upon check out. You can also tell them why you are collecting it.
Even if the world gets more advanced each day, using traditional methods can still go a long way in making your online business soar high.
Source of info Green Genie SEO